Putting A Price On Health

By:  Robert Mueller

Does the price and quantity reflect the quality?

If you were to ask 100 dog owners what they consider a healthy diet to be for their dog, you would get 100 different answers.  No kidding.  In my forty plus years in the dog feeding business I have asked this question hundreds, maybe thousands of times and each answer is a little bit different. The truth is, although nobody really knows the absolute 100% best way to feed a dog, there are some important things that I would like to bring to your attention.

You see, every manufacturer has their own agenda.  Some are, unfortunately, in it just for the money.  They create cheaper diets that match a cost level affordable to almost anyone.  Others formulate their diets according to an ingredient and nutrient base that will, at best, just “support” life.  Nothing else.  Here at BARF World, we produce a diet that is nutritionally supportive for the reproduction, optimum health and longevity of all dogs rather than just the “basic” needs of life.  And our mission is to return all pets to perfect health through a biologically appropriate raw diet that takes them through all life stages in optimum health.  We are steadfast in our determination to succeed.

Of course I know not many companies ever talk about this stuff… their personal motivation and reasons for selling their products (especially if it is just monetary) and you can understand why.  Just look at the variety of brands out there today and all the expensive advertising, commericals and general marketing hype.  It’s all aimed right at you…the vulnerable consumer.

You are the one that actually decides the destiny of any pet food company. The survival of any brand depends on your purchases – the plunking down of your hard-earned cash for the best diet on the market for your pet.

Let’s get back to the criteria that we consider important for creating a life-long healthy pet food. Read through the list carefully. These are some of the important things that we consider here at BARF World when developing our diets.

  • The diet must be biologically appropriate for the species
  • The highest quality of ingredients are used
  • All heat processing is eliminated
  • No preservatives chemicals are added
  • All protein sources are procured from USDA sources
  • Each ingredient used is designed to provide a specific nutritional or biological function
  • Diets are prepared according to the human standards established by USDA
  • Unnecessary and allergy causing ingredients such as those found in dry pet foods and kibble, like corn, soy and wheat are never present in the BARF diet.
  • There is a low carbohydrate content
  • We are continually looking for ways to improve our diets without compromising the quality and efficiency of the diet.

If you are not feeding the BARF diet now, how does your food compare?  You see, any manufacturer can throw together a diet or copy existing formulas and then make “claims” as to adequacy.  I’m proud to say that BARF World has been a pioneer in the industry of commercial raw foods and I have personally been involved in selling raw food diets for over 40 years.  We have a history of success and I hope you and your pet are part of it!

We welcome your suggestions and comments with regard to our products and service or anything else you want to mention (please send to I read and will try to answer all of them. Thank you in advance for sending them to us.  And as I mentioned, you are the ones paying our salaries here and supporting our mission.  We hope our efforts and products meet with your approval.

Until next week,


ggggRobert Mueller, BSc, Pharm. is a registered pharmacist, author of Living Enzymes: The World’s Best Kept Pet Food Secret”, and co-developer of BARF World’s BARF diets patties, nuggets and supplements – the first company to make the Biologically Appropriate Raw Foods (BARF) diet conveniently available to animals everywhere.  To receive more articles like these in your email inbox, click here to sign up for “The Intelligent Pet” weekly e-zine absolutely FREE!

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The “Hype” About Hypoallergenic Dog Food Is It Really A Cure For Allergies?

By:  Robert Mueller

Quick fixes are not a cure

If you have ever had a pet with this problem, you know the aggravation that exists not only with the pet but with the guardian as well. If your pet can’t sleep because it is itching and scratching all night, guess who else can’t sleep? And we feel so helpless if we have tried everything and even the vet has given up!

You see, the customers that search us out, have been told by their vet that they have no further suggestions. They have administered antibiotics, steroids, and topical sprays and ointments that haven’t worked.  Here at BARF World, we call them “Band-Aid” fixes – the ones that may give initial relief but in the long term they cause more harm than good.

The first question we ask when a customer calls with an allergy issue is:  “What are you feeding your pet?”  The answer is often kibble or a grain based diet of some sort. The next group of questions has to do with the environment factors since many allergies are a result of environmentally triggered conditions. When the pollen count is high or when the lawns get chemically treated with pesticides we see the allergy numbers get higher.  Remember, your dog keeps his/her nose 2 inches from the ground and this allows for more reaction to environmental triggers.

Is “Hypoallergenic” Pet Food The Solution?









There’s a variety of hypoallergenic foods on the market today

The latest marketing blitz is all about “hypoallergenic” pet food formulas.  Being of a curious nature I did a little research on the term “hypoallergenic” and here’s what I found.  The term first came to use in the cosmetic industry (makes sense!). Basically it means that the product or food is “designed to reduce or minimize the possibility of an allergic response, by containing relatively few or no potentially irritating substances.”

And here’s something even more interesting.  There are NO labeling guidelines or regulations to using the word “hypoallergenic” on any product or pet food. 

I searched AFFCO to see if the term was even mentioned anywhere in the regulatory codes for dog food…and it’s not.  Likewise when the FDA tried to establish regulations for the cosmetics, the big cosmetic money interests lobbied to block them and nothing, to my knowledge, is in place at this time to regulate the usage of the term in that industry!  And that all started in about 1955.  So just like term “natural”, it appears hypoallergenic can be used by almost anyone.  Keep that in mind.

Now in most cases, the well-known pet food companies are responsible enough to reduce allergy-causing ingredients in their product when they do label them “hypoallergenic”.  Remember the definition – “containing relatively few or no potentially irritating substances”.  Hmm… so doesn’t that mean that the rest of their products probably do contain substantial amounts of the ingredients that do cause allergies? Or can they just label anything these days “hypoallergenic”?

I do believe that most reputable pet food companies do reduce some of the allergy-triggering ingredients when they claim “hypoallergenic” and if you choose to feed this food you will be giving your dog “less” of the harmful ingredients that may have caused the problem in the first place.  For example, if the hypoallergenic food contains less grain and if grains are responsible for triggering the allergy then by eliminating the grains you will eliminate the trigger.  But this is only a halfway point in solving the allergy issue.

BARF Is Naturally Hypoallergenic!

Your pet will experience fantastic results when converted to a complete and balanced raw meat diet formula. The reason this diet works so well is because all of the grains and processing damage are eliminated and the ingredients are of much higher quality.  By completely removing the possible contamination from pesticides, herbicides, foreign chemicals, fat sprays, and preservatives when you feed the BARF diet, you will immediately reverse the allergic condition of your pet. Most people are astounded by the results.

“No more itching, no more red eyes! Pepper would rub her back on the ground and always have a red belly. Once on the BARF Diet, it all cleared up in a couple of weeks.”

- Sherry Butler
Bedford, TX

When will I see results from the BARF Diet?

The time frame we see normally is between 30 to 90 days. It is during this time that the body undergoes a detoxification of the poisons and emits them through the skin.  We offer warnings that a skin condition may be aggravated during this process but we encourage the guardian to stay with the program because the allergic condition generally takes a long time to develop and it will take a while to cure.  That is just good common sense.

Oh and one more point about the “hypoallergenic” diets.  Since different pets are allergic to different ingredients, there obviously can be no such thing as a food that is hypoallergenic for every pet on the planet. If it is a food ingredient that is the trigger for the allergy, the natural raw meat diet is without question relief waiting to happen.  Our files are full of satisfied customers that had almost given up hope to finding a cure to this problem until they called BARF World.


“My Maltese, Grace was so sickly before I switched her to the BARF Diet. She was highly allergic to fleas, suffered from hot spots and was just a mess. She couldn’t even run around anymore – it was very painful to see her this way. She completely turned around for the better after only a month on the BARF Diet. Thank you BARF World!”

- Karen Fread
Eighty Four, PA

In general, bad quality pet food may deplete the immune system over time, because they are laden with toxins and other substances that place unnecessary burdens on your pet’s body, or because they lack important nutrients, antioxidants, enzymes and so on. The importance of the immune system cannot be over emphasized. It is this protection mechanism in the body that helps defend healthy dogs from having allergy concerns. We find those pets most affected are ones that have been exposed to the “Band-aid” fixes that have compromised the immune system and thus the allergies prevail.

If your dog suffers from any of the following common signs of allergies,  it is time to make a change to raw:

  1. chronic itching and scratching
  2. dandruff and odorous coat
  3. chronic ear infections
  4. chronic licking of paws
  5. diarrhea, vomiting, gas, bloat
  6. lethargy or hyperactivity.

Simply eliminating high-risk ingredients such as corn, wheat, soy, rice, and beet pulp can help some pets that have food sensitivity.  For others, the problem is more complex and an easy solution is to convert to the BARF diet, a higher quality food, with no heat processing or harmful ingredients.


“Pago and Sasha’s allergy problems are gone. They are the healthiest dogs really and I absolutely attribute that to what they are eating, the BARF Diet. They’re doing great, even at 10 and 13 years old. We never have to clean their teeth.”

- Debby Allen
Port Townsend, WA

A change this simple can make life a lot better for you and your pet.  Please give us a call at 1-866-282-2273 or visit our website at and give your pet a chance to beat his or her allergy conditions quickly and easily!

ggggRobert Mueller, BSc, Pharm. is a registered pharmacist, author of Living Enzymes: The World’s Best Kept Pet Food Secret”, and co-developer of BARF World’s BARF diets patties, nuggets and supplements – the first company to make the Biologically Appropriate Raw Foods (BARF) diet conveniently available to animals everywhere.  To receive more articles like these in your email inbox, click here to sign up for “The Intelligent Pet” weekly e-zine absolutely FREE!

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The Quibble Over Kibble… And Other Cooked Pet Foods

Kibble: Rendered, ground, cooked,
flavored and additives added.

By:  Robert Mueller

I don’t know about you, but every time I visit a pet store or Petco or the equivalent, I come away with my head spinning.  As an owner of Barf World and the co-formulator of the BARF raw food diet, I’m always curious about what the competition is up to and somewhat surprised about at the lengths companies will go to sell their product.  Unfortunately, the average consumer is in most cases swayed by the advertising budgets of the giant producers…and the price points of course have a large influence on what people decide to buy.

Thank goodness there are some people out there like you and me that do our homework before deciding what food to buy.  One good way is to look at the production method and the amount of heat applied during the manufacturing product.  Let me explain with some examples.

Extruded Dry Kibble – You’ll find a lot of this on the shelves.  The kibble is extruded using hot steam and pressure at temperatures between 220 and 340 degrees F.  The whole process takes about 15-20 minutes.  Most of these products are made from meat meal which is actually a rendered product that has been cooked for up to an hour at temperatures as high as 270 degrees.  So right off the bat you’re starting with an overcooked product and then it’s cooked again degrading the nutrient profile even more.  If you’re unfamiliar with “rendered” then watch the Youtube video – although it is a bit shocking and may upset you. Click HERE to see the truth.

“Oven Baked” Kibble – wow – sounds a lot healthier, right?  Well…it’s not, really.  You see this product is processed at a temperature of 450 degrees F for at least 45 minutes.  All of this result in nutrient loss and damage to the amino acids and most are made from meat meal just like the extruded style mentioned above.  The only benefit, if you want to call it that, is that this style can contain fresh meat – but it is never usually more than 35%!

Is Dehydrated Pet Food any better?  Yes it is.  You see, the pioneers found that that best way to preserve food was to remove the moisture.  Raw or lightly cooked foods are air-dried, sun dried or wind dried over a period of time at temperatures below 104 degrees F, which removes up to 93 % of the water content.  The nutrients remain intact at this temperature.  This process would be a better choice than kibble although it is more expensive.

The above are only a few examples.  Of course in addition to kibbles and dehydrated foods, there are canned dog food, freeze-dried dog food, homemade cooked or raw diets and finally our specialty, frozen raw dog food.   I can’t go into all of them here but I urge you to look into the production methods of each.

At BARF World we’d like to suggest that frozen raw food is the very best option when you consider all of the facts.  We begin with fresh frozen muscle meat and vegetables – not meat meal!  Flash freezing is one of the best ways to preserve nutrients and the disadvantages of adding heat of course are eliminated since our product is raw.  Our enzymes are alive and active which is what you should be looking for in a pet food – you want a living food, not a dead one! Here’s what a few of our customers have told us recently…

“The BARF diet has cured my dog Dexter of severe diarrhea. When Dexter’s on the raw diet his stools come out good but when he’s on kibble it comes out loose. Both dogs have so much more energy and never looked better. BARF World has educated me very well on this diet and I’m much happier being able to give my dogs a healthier lifestyle. ”
- Orrie Markfeld

North Woodmuir, NYToby was weaned on a raw diet and I’ve continued it. At 18 months, he shows absolutely no signs of allergies common with other golden retrievers.I’ll never go back to kibble!!
- Andrea Fogleman
Boise, ID

If you’re not already a raw food advocate, why don’t you give it a try? Just call us at 1-866-282-2273.

Have a great week – go out for a walk with your dog!


P.S.  Did you read the article last week by featuring veterinarian Dr. Doug Knueven’s perspective on why most vets don’t recommend raw?  If you missed it here’s a link to the blog:

ggggRobert Mueller, BSc, Pharm. is a registered pharmacist, author of Living Enzymes: The World’s Best Kept Pet Food Secret”, and co-developer of BARF World’s BARF diets patties, nuggets and supplements – the first company to make the Biologically Appropriate Raw Foods (BARF) diet conveniently available to animals everywhere.  To receive more articles like these in your email inbox, click here to sign up for “The Intelligent Pet” weekly e-zine absolutely FREE!

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What You Don’t Know Will Hurt You And Your Pets

By Lily Noon

Treating the symptom and not the
only offers temporary relief.

I trust you had a good Labor Day and a nice day off.  We all need to relax and just have fun once in a while…so hopefully you had a chance to kick back and enjoy the day yesterday.  One thing that I find frustrating is that often I’m too tired to read at night after a long day of work…so yesterday I had a chance to catch up on some “pet food” related reading that I had been wanting to get to.  I read a most enlightening article in “Dogs Naturally Magazine” written by Doug Knueven, DVM CVA CVC CVCH and his message is so important that I wanted to share it with all of you. After all, knowledge is power and what you don’t know can hurt you…and your pets.

First let me say that this article is written from the perspective of an understanding veterinarian who practices holistic as well as conventional medicine.  He is a true believer in raw and sings the praises of a raw food diet and tells us why.  Believe me, as a manufacturer of raw food it’s wonderful to hear things like this coming from the veterinarian side.

Which brings me to something that Dr. Knueven addresses at length in the article – and that is how the large pet food manufacturers heavily influence vets. “Hills, Purina and Iams are ingrained into the consciousness of every veterinarian from their professional infancy to their grave.  Processed food is in our blood.  How can you expect a veterinarian to be open to the idea that real, raw food is anything but dangerous for pets?”

He goes on to say that  “the standard textbook from which veterinary students learn about dog and cat nutrition is published by a major pet food company” – and these same companies often underwrite the education of the teachers themselves. He goes into much further detail, which I think you’ll find fascinating, and rather surprising in some parts.

But what interested me the most was his discussion on pet nutrition.  He carefully explains what we know to be true – and that is that “the modern approach to veterinary nutrition embraces the arrogant assumption that we know enough about nutrition to formulate a balanced diet using ingredients that the species has never been exposed to in millions of years of evolution.  You will commonly hear those in the convention pet food industry say, “It’s the nutrients, not the ingredients, that are important.”  The problem with this view is that diets formulated with an incomplete understanding of the required nutrients are themselves incomplete.  Mother Nature is smarter than the smartest veterinary nutritionist.”

Here at BARF World we couldn’t agree more. Take a few minutes today and read this article Misguided Diet Dogma – Why Your Veterinarian May Not Be Qualified To Advise You What To Feed Your Dog.”

Educate yourself and others to the real truths of processed pet foods and encourage as many pet owners as possible to switch to a healthy raw food diet.

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