Nothing aggravates me more than the inconsistencies and the misguided information found on both human food and dog food labels.
The related terms listed above are open to further investigation. I really believe that most manufacturers are truly interested in providing a quality health promoting source of ingredients. The source of my aggravation is the misguided labeling that results from companies trying to promote a healthy diet with inferior ingredients that they masquerade as health promoting ingredients.
As an example, I will illustrate a well known company that promotes their diet and is recommended by veterinarians nation wide as “natures best”. The ingredient list for this diet includes many fillers, and inferior ingredients that are devoid of nutrition, and contains other undesirable ingredients. This particular diet is promoted as a potential “natural source” of natures best ingredients.
Below is the list of ingredients to illustrate my point:
- Brown Rice
- Whole Grain Wheat
- Cracked Pearled Barley
- Soybean Meal
- Chicken Meal
- Pork Fat (preserved with mixed tocopherols and citric acid)
- Dried Egg Product
- Natural Flavor
- Whole grain Oats
- Soybean Oil
- Dried Beef Pulp
Someone that becomes educated on the value of ingredients will find the diet lacks value as a natural, fresh, organic or holistic diet. The company even has to add flavoring agents in order to make the diet somewhat palatable. Promoting this diet is a poor example of “Natures Best” formula.
If the goal is to provide the consumer with a fresh, natural, organic source of raw materials that provides optimum value as a holistic approach to better health, then one should focus on feeding a raw meat diet. A holistic approach refers to treating the animal as a whole and having each ingredient contribute to the animals health in a different way. A true holistic product should be comprised of natural ingredients of human grade quality that are well-cared for during the creation of the diet.
Natural, (minimally processed), is a term that AAFCO (American Association of Feed Control Officials) defines as a feed or ingredients derived solely from plant, animal or mined sources. Use of the term “Natural” on the label is false and misleading if any chemically synthesized ingredients are present in the product. The presence of Propylene Glycol and BHA (butylated hydroxyanisole) are perfect examples of synthesized additives that are present in some dry heat processed dog food diets.
Fresh- means just that. The ingredients are sourced fresh from slaughter or from the field and not stored or housed for months needing added preservatives to keep them from spoiling in the final product.
Any consumer that has been informed and educated to read labels soon becomes aware of the dangers and toxic results from feeding themselves and their pets, food containing biologically inappropriate ingredients. We welcome consumers to compare the list of ingredients in our raw meat diet (THE BARF DIET-Biologically Appropriate Raw Food). A quick review of the label should inform the consumer how to get a value enhanced product that contains quality ingredients and produces a health rewarding benefit.