We have all heard this phrase and it couldn’t be any more appropriate than the current participant on the Britain Idol TV show. Susan Boyle brought the house down when she opened her mouth and let out the most outstanding performance of the season. She is a 47 year old “want- a- be” singer that finally got her chance to stardom. Her unassuming appearance was shadowed immediately after she opened her mouth. Everyone in the audience and the entire judgement panel was ready to bring out the hook and yank her off stage until she belted out a remarkable angel-like performance. The audience went completely out of control and the judges quickly bowed to her voice superiority and granted her the go ahead to enter the competition. If this wasn’t a true example of judgement before execution I can’t imagine a better example.
Perhaps we should use this same pre-judgement rule when trying to discover new and non-conventional approaches in feeding our 4 legged companion animals. You shouldn’t pre-judge any product or feeding program until you see the results for yourself. Our business philosophy is designed to feed an animal an appropriate diet, one that is designed to produce maximum utilization of ingredients with the least amount of toxin buildup. That means it is designed to be eaten, absorbed and eliminated in the shortest amount of time.
The reason that the true “barfers” are ranting and raving about the benefits of the philosophy is because of the results. Once they see the visual difference in health and well being and the reversal of serious medical illnesses, they can’t stop their efforts to convince everyone around them to spread the word about raw feeding. Just like Susan, all we need is a chance to show what we can do. The proof is in the pudding.
The majority of our distribution sales force is comprised of results orientated success stories. They are satisfied consumers that have seen the results from using the diet themselves, and are now willing to spread the word about the results to other consumers.
In a lot of ways we are like Susan- we are “want- a -be” providers of raw meat diets, waiting for our opportunity to adequately tell the world about the results of raw feeding.
My new grandson, Max Mueller, a new book and new beginning, an advocate of raw feeding.
posted by Rob Mueller
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